Market Segmentation :- Rasgulla are a very famous Bengali sweet which is liked by almost every one in India. The word rasgulla is made up of two words, “ras” meaning syrup and “gulla” meaning ball. Rasgulla is a Bengali sweet made with freshly made cheese. The tussle over the origin of Rosogolla, long popular in Indian pop-culture and history as a Bengali dessert and known variously as ‘rasgulla’ or ‘rasagola’ (depending on what state it is in) began in 2015 when Odisha established July 30 as "Rasagola Dibasha” to mark the festival of Niladri Bije. Many variants of these Rasgulla are available and are popular in many parts of Orissa. Rasgulla is made from paneer (cottage cheese) balls cooked in sweet syrup. Rassagolla is a famous sweet of West Bengal and is also well admired in Odhisa where it is called 'Rosogola' and the original sweet has a nice cream colour. This adds a different flavour to the rasgulla. In the middle of the nineteenth century, Bengali cuisine borrowed heavily from Oriya culinary traditions and the popularity of Rasgulla spread to the neighboring state of Bengal. In Bikaner, you get different varieties of Rasgulla, … Famous for its delish range of traditional sweets, Bengal is the sweet haven for people with a nudging sweet tooth. It’s a proud moment for Odisha and the state’s famous sweet rasgulla receive a Geographical Indication tag. The sugar syrup is usually flavored with cardamom and sometimes other ingredients like rose essence, rose petals, saffron, mint, chilli, etc are added. And Rasgulla is a sweet dumpling made from cottage cheese, paneer or chenna. THE FOLKLORE BEHIND RASGULLAS Rasgulla is a famous dessert that is made from ball-shaped dumplings of cheese curds (chhena) which is cooked in a light syrup made of sugar. “Rasgulla” is a famous dessert especially in the mishti (sweet) land of Bengal, an eastern state of India. the last day of Rath Yatra. A sweet … The juicy, spongy marvel fills our already-watering mouth with its font of sweet … It is very popular in India and traditionally sold in clay pots in Orissa and Bengal where this sweet is believed to have originated. Besides Bhujiya, the second famous dish in Bikaner is the spongy and delicious Rasgulla. The fresh cheese is flavoured and then dipped in a sugar syrup. Even as the debate rages on, for those who love the taste of this syrupy sweet, it hardly makes any difference. It is made from ball-shaped dumplings of chhena (an Indian cottage cheese) and semolina dough, cooked in light syrup made of sugar.This is done until the syrup permeates the dumplings. Secret to making Rasgullas is ‘perfect paneer’: Served with food or as an after meal delicacy, Rasgulla is made from milk and is drenched in a sugar syrup. The sweet rasgulla is the subject of a bitter battle, with two states — West Bengal and Odisha — fighting for the right over its discovery. Now Rasgulla is available in cans with sugar syrup. The Chief Minister of the state Naveen Patnaik took to … Rasgulla is an Indian syrupy dessert popular in the Indian subcontinent and regions with South Asian diaspora. This sweet is so famous that it led to a fight over its origin between the two states - West Bengal and Orissa. This sweet is called 'Roshogolla' in Bengali and 'Rasgulla' in Hindi.With the amalgamation of culture and tradition, the sweet tradition of Bengal and Odhisa received appreciation in other states of India as well. The masses of India want a quality product which they can afford and get the value of the moey and enjoy the product to the core for Rasgullas they need good quality and tasty Rasgulla to enjoy and which they can buy at a reasonable rate. The balls are rolled and then allowed o cook in a sugar syrup. When you mention Bengali sweets, rasgulla comes to the mind first. Famous Bengali sweet which is liked by almost every one in India is in... 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